Parchment

The E-Reader

• $99.99 per unit
• Only for reading
• Does not strain the eyes (low blue light emissions)
• Has a back light and WiFi
• High-quality hardware
• Syncs with physical books to curate digital library
• Exterior shell displays the printed cover of the current book being read

Promotion Strategy

Target Audience

• Young Adults (25-35 years old)
• Middle Class ($40K-$100K annual salary)
• Lives in a mature urban area

Partnership

• Partner with book stores
• Reach those stores' physical book buyers

User-focused Environment

• Build a café at parchment's main office
• Invite customers to read on the premises
• Allow customers to interact with the readers for extended periods of time
• Create more product and company visibility

Workflow Charts

The charts show the start-up workflow and two stages of company growth.

Jasmine Lee will maintain control of parchment until the company becomes profitable.

Financial Estimates

Cost Assumptions

• Office space - Based on the average cost per square foot in San Francisco in 2015
• Office equipment - Based on the cost of purchasing new laptops from Apple and office supplies from Office Max
• Employee salary - Based on the average entry-level salary for Silicon Valley
• Employee benefits - Estimated at 22% of the employee's salary

Other assumptions were made about company growth.